"Truphone
has its own killer app that neither Skype nor Google has – you can get through
to a real human being when things go wrong. Miracles can
happen."
This comment on
Truphone's Customer Service's department featured in a recent article on The
Guardian's Technology pages. It
got me thinking about different support methods and the result vs frustration
they entail.
Today, it
is difficult to
imagine calling a customer service/support department and not being
met by
an automated voice
system. As a customer service
Representative I understand their
purpose, but when you have a
technical issue or query you just want sorted it can be
infuriating.
There are many different
ways of communicating with a customer service/support department all aimed at
providing the customer with an improved service (at least they should) whilst
cutting costs for the business. Gone are the days of 'first come first served'
within the support world, it's now a case of priority, with many automated voice
systems sorting the callers queue position depending on the
issue.
Most recently I went
to call O2's customer service department but before I did I noticed
‘Lucy’ on their customer
support web page. Lucy
was luring
me in with the
line "Asking Lucy is the
easiest way to get help online" and so, I clicked Lucy's smiling face. What
looked like a 'live chat' screen popped up, Lucy was asking how she could help,
and so I typed a question. Unfortunately this wasn't a live chat service (that
I've used successfully before on dabs.com) but an FAQ search function with a
face. Not impressed. The answer returned was suitably non-helpful and I felt
deflated that I would, after all, need to make a phone call.
However
new support
technologies aren't all bad and I do believe they get a bad
name – how often do people
complain about a customer service
experience, and how rarely do you
take the time to say something positive?
Truphone's customer
service department do utilise an
automated voice system which filters
the calls depending on the device. As much as this may not be to every
customer’s approval it aids the customer service representative to provide the
best support. It also provides the business with invaluable information so we
can develop our products and services.
Over the coming months
some changes are happening within Truphone's customer service department that
should improve the customer experience. If you have any ideas or comments then
please let us know.