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Posted by Ennis from Tru on May 19, 2010

Truphone appoints new Chief Marketing Officer

Truphone-world-and-a-phone We are super excited to announce that Chris Moss has just joined us as Global Chief Marketing Officer.

Chris has earned himself a phenomenal reputation in the industry as a brand galvaniser. He’s created three billion-dollar brands including Virgin Atlantic, which he joined when it had only one route and one aircraft and transformed into an award winning airline; Orange (which he rebranded from Microtel) and 118118, where he was behind the famous moustached running duo.

Watch this space for more news on how he will help Truphone revolutionise mobile communications!

Press release available here

Update:

Here's the announcement as featured in Marketing magazine

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Here's something for the new marketing head to chew on...

I find it very tacky of Truphone to append a Truphone advertisement at the end of my SMS message. I do NOT remember giving Truphone permission to add your garbage to my text message.

Really now.

If this were a free service, I can understand why you would be compelled to do this. But I paid for this -- and at $0.20 per message, it's not even cheap.

You guys are really scraping the bottom of the barrel when it comes to unscrupulous practices.


I hope as the new head of marketing, YOU will think hard about what exactly the kind of image being portrayed by Truphone's practices.


Chris Moss is really a nice marketer. I wish him all the best when working as a chief marketing officer. I believe he'll improve the company's sales rates.
Pete

I can't wait to see what their new marketing chief would offer the table. I do hope he allows the company to do some experiential marketing.

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