50% of businesses lose business by being out of touch abroad

Recently, we conducted some research into business traveller's attitudes to mobile roaming.

We found, surveying US, UK and Australian travellers, that two thirds of UK business travellers feel that roaming charges are unacceptable and one in three turn their data connection off completely while abroad.

Australian numbers now available

If you don't live in Australia, but have friends or family there, this news is great news for you.

One of the magic parts of the Tru SIM card is that you can add a number from each Tru country to the same SIM. 

Previously, the Tru countries were the UK and USA. We are excited to add Australia to that list now too.

"Why the cupcake?"

 

Since launching our new brand earlier this month, this has been one of the questions most commonly asked of us.

And no, it is not because we are launching into the cupcake industry :)

Rapid fire responses - good or bad?

It’s no surprise to anyone that we are all using the internet on our mobiles more than ever before – and all the analyst and research reports confirm it.

A recent report by Cisco VNI Mobile showed that wireless data usage is set to rocket over the coming years, with usage set to increase 40-fold from 90.8 million Gigabytes in 2009 to 3.6 billion Gigabytes by 2014.

Say hello to Tru

Today is a big day for us.

As of today, ‘Truphone’ is now simply known as ‘Tru’ - which is what we are to our customers. Tru is to be for the other people, those who have had enough of paying through the nose to stay in touch when they are abroad.

We want to help you stay in touch wherever you are without the fear of being hit by unjustifiably high roaming charges.

Our new brand, ‘Tru’, the world’s first global mobile network, is designed to stand out from the price-led clutter of traditional mobile networks. We want our bold messages to encourage businesses to re-think the old fashioned convention that roaming abroad means exorbitant mobile phone charges.

Because it doesn’t, not with us anyway.

You’ll notice the change at every Tru touch point. Our brand new website for one. We hope the new website makes it simpler to understand Tru, easier to get help when you need it, and more fun to use.

Let us know your thoughts on what you think of Tru so far – we’d love to hear them. You can comment below or drop us an email at hello@truphone.com.

Kind Regards,

Everyone in the Tru team