We are building something that has never been done before: a global mobile network. In order to make this happen, we're looking for talented individuals to join our London team and help us rid the world of roaming charges.
Following on from our recent cupcake post, we thought there were other images that you might like to know a little more about.
One of these is the rocket lolly that appears on the homepage of the Tru website.
Since launching our new brand earlier this month, this has been one of the questions most commonly asked of us.
And no, it is not because we are launching into the cupcake industry :)
Today is a big day for us.
As of today, ‘Truphone’ is now simply known as ‘Tru’ - which is what we are to our customers. Tru is to be for the other people, those who have had enough of paying through the nose to stay in touch when they are abroad.
We want to help you stay in touch wherever you are without the fear of being hit by unjustifiably high roaming charges.
Our new brand, ‘Tru’, the world’s first global mobile network, is designed to stand out from the price-led clutter of traditional mobile networks. We want our bold messages to encourage businesses to re-think the old fashioned convention that roaming abroad means exorbitant mobile phone charges.
Because it doesn’t, not with us anyway.
You’ll notice the change at every Tru touch point. Our brand new website for one. We hope the new website makes it simpler to understand Tru, easier to get help when you need it, and more fun to use.
Let us know your thoughts on what you think of Tru so far – we’d love to hear them. You can comment below or drop us an email at hello@truphone.com.
Kind Regards,
Everyone in the Tru team
We are super excited to announce that Chris Moss has just joined us as Global Chief Marketing Officer.
Chris has earned himself a phenomenal reputation in the industry as a brand galvaniser. He’s created three billion-dollar brands including Virgin Atlantic, which he joined when it had only one route and one aircraft and transformed into an award winning airline; Orange (which he rebranded from Microtel) and 118118, where he was behind the famous moustached running duo.
Watch this space for more news on how he will help Truphone revolutionise mobile communications!
Update:
Here's the announcement as featured in Marketing magazine
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