"Why the rocket lolly?"

Following on from our recent cupcake post, we thought there were other images that you might like to know a little more about.

One of these is the rocket lolly that appears on the homepage of the Tru website.

"Why the cupcake?"

 

Since launching our new brand earlier this month, this has been one of the questions most commonly asked of us.

And no, it is not because we are launching into the cupcake industry :)

Say hello to Tru

Today is a big day for us.

As of today, ‘Truphone’ is now simply known as ‘Tru’ - which is what we are to our customers. Tru is to be for the other people, those who have had enough of paying through the nose to stay in touch when they are abroad.

We want to help you stay in touch wherever you are without the fear of being hit by unjustifiably high roaming charges.

Our new brand, ‘Tru’, the world’s first global mobile network, is designed to stand out from the price-led clutter of traditional mobile networks. We want our bold messages to encourage businesses to re-think the old fashioned convention that roaming abroad means exorbitant mobile phone charges.

Because it doesn’t, not with us anyway.

You’ll notice the change at every Tru touch point. Our brand new website for one. We hope the new website makes it simpler to understand Tru, easier to get help when you need it, and more fun to use.

Let us know your thoughts on what you think of Tru so far – we’d love to hear them. You can comment below or drop us an email at hello@truphone.com.

Kind Regards,

Everyone in the Tru team

Truphone appoints new Chief Marketing Officer

We are super excited to announce that Chris Moss has just joined us as Global Chief Marketing Officer.

Chris has earned himself a phenomenal reputation in the industry as a brand galvaniser. He’s created three billion-dollar brands including Virgin Atlantic, which he joined when it had only one route and one aircraft and transformed into an award winning airline; Orange (which he rebranded from Microtel) and 118118, where he was behind the famous moustached running duo.

Watch this space for more news on how he will help Truphone revolutionise mobile communications!

Press release available here

Update:

Here's the announcement as featured in Marketing magazine

The Evolution of Truphone

We're sure you'll have started to notice a lot of changes at Truphone recently. 

For starters we have new branding on the Truphone Local Anywhere side of the website. We'll be incorporating that into the entire website in the coming months. 

We've launched Truphone Local Anywhere, our full GSM service that saves you money and keeps you local home and away. You'll be hearing lots more about that in the future. 

We've been very busy launching lots of new apps, with new features, new interfaces and trialling new ways of communicating with our customers including some fun promotions. 

There's also been lots of changes within our growing business that you won't have seen but may have heard about – we’ll share these as we go along. 

One of the next changes you'll see will be to this page - the Truphone blog. 

We don't think we've been shouting loud enough about what’s been going on within the walls of Truphone Towers so from now on you'll get to hear the thoughts and opinions of a broader range of the Truphone team, from marketing to PR, engineering to customer services, from the board to the interns. 

Everyone will have the opportunity to share their thoughts. And there's no strict guidelines - it could be thoughts and opinions on the latest industry developments or product launches (although does anyone need another opinion on the iPad!), to how our own experiences influence our thinking and product development. 

We hope you'll like it, but we look forward to engaging with you more so if you have a comment, positive or negative, you can share it and know we'll get back to you. 

Happy chatting, 

The Truphone Blog Team

(image via Lifeboat)