In The News

November 30, 2011

Samsung ad takes on Apple fanboys

To promote the Samsung Galaxy S II, Samsung has released an entertaining ad that takes a none-too-subtle dig at a certain well-known competitor.

What do you think? Like it / hate it?

November 18, 2011

Tru appears at PhoCusWright Conference

Each year PhoCusWright run the prestigious Travel Innovation Summit in Ft. Lauderdale, Florida.

This year, Tru was fortunate to be selected as one of the presenters at the conference.

Head here to see the full presentation that Gary Cohen (Senior VP and General Manager - Americas) and Marc LeMaitre (VP of Technical Sales) delivered.

It was very well-received, and led to some great conversations on Twitter, and some great press coverage too.

Part of the presentation was a video the experiences of Savvy Sue (a Tru user) and Premium Paul (not a Tru user) on a recent business trip.

We ended up being voted runner-up in one of the 7 event categories, and finalist in two others. Well done to all the other companies presenting - we had a great time and look forward to meeting everyone again at next year's event.

October 20, 2011

Our 3 favourite Android's Ice Cream Sandwich features

The Android 4.0 operating system, known as Ice Cream Sandwich, was announced today, following the release of Apple's recent iOS 5 launch.

There are plenty of great features in this new platform, but three in particular that we really like.

Continue reading "Our 3 favourite Android's Ice Cream Sandwich features" »

October 05, 2011

iPhone 4S - a quick summary

Apple today unveiled the latest edition of the iPhone, the iPhone 4S.

While it's not the shiny new iPhone 5 everyone was anticipating (it looks just like the iPhone 4), there are still some improvements and new features worth we thought would be great for Tru users.

Continue reading "iPhone 4S - a quick summary" »

September 02, 2011

How people use Wi-Fi in-flight

Wifi-onboard In the US, Wi-Fi is becoming a common option during flights, and as more people get smartphones and tablets like the iPad, the growth and demand will continue to increase.

Mashable published an interesting infographic yesterday about how people are using Wi-Fi during their flights. See the infographic.

Some of the interesting findings of the research included:

  • Nearly 80% of mobile users are on either an iPhone or iPad (1/3 iPads and 2/3 iPhones), compared with just 4% using BlackBerry
  • 67% mix work & play during in-flight internet sessions, with only 6% using Wi-Fi just for work (or so they say!)
  • Facebook accounts for 61% of all social network traffic

Continue reading "How people use Wi-Fi in-flight" »

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