Tru appears at PhoCusWright Conference

Each year PhoCusWright run the prestigious Travel Innovation Summit in Ft. Lauderdale, Florida.

This year, Tru was fortunate to be selected as one of the presenters at the conference.

Head here to see the full presentation that Gary Cohen (Senior VP and General Manager - Americas) and Marc LeMaitre (VP of Technical Sales) delivered.

It was very well-received, and led to some great conversations on Twitter, and some great press coverage too.

Part of the presentation was a video the experiences of Savvy Sue (a Tru user) and Premium Paul (not a Tru user) on a recent business trip.

We ended up being voted runner-up in one of the 7 event categories, and finalist in two others. Well done to all the other companies presenting - we had a great time and look forward to meeting everyone again at next year's event.

Tru Mobile Recording - Live

Tru’s FSA Mobile Recording went live today, trading opened in Asia early morning UK time – so we’re a few hours in - and we’re pleased to report that all is calm.

These customers are the most demanding you could wish to find – they are the top people at major global financial and utilities institutions, the high wire traders we read about in the papers. They expect top class service 100% of the time, are used to getting the very best that money can buy, and need technology they can depend on. 

For Tru, it’s been a hugely exciting challenge. We have created a unique product, which operates rapidly, seamlessly, internationally - and satisfies this most demanding group of customers on the planet – against a fixed and very short deadline. 

Working with these organisations has meant an exceptional level of partnership, with up to five calls a day with some clients as we conducted deep and thorough testing over evenings and weekends.

But the hard work has been worth it – this morning we sent the service live with clients in institutions ranging from the Fortune 50 to the small Mayfair hedge fund. 

No reported bugs. Check out our rapid demo, here.

Simon Poole
Head of Corporate Sales

Mobile recording call connection race

Time is money, as the old saying goes.

So waiting for a longer than usual time for your call to connect could cost your business money (particularly for traders).

FSA mobile recording deadline - just two weeks away

If your business is UK-based and offers investment advice, don't forget that from November 14 (two weeks from today) new FSA regulations come into force that require all "relevant conversations" on mobile phones to be taped.

App versus network-based recording solutions

For anyone looking for an FSA-compliant mobile phone recording solution, one question that frequently comes up is 'Should I get an app or a network-based solution?'

Both solutions offer benefits to the end user, but in different ways, and it is important for any organisation to evaluate both options carefully before making a final call.

To help you evaluate, here are 5 questions to think about if your business is faced with this question.