We are always looking for ways to offer more savings, in a simpler way, to you.
So we are happy to let all of our pre-pay SIM card customers know that as of today we have eliminated the monthly membership fee for good.
This was the fee payable to access local rates in all Tru countries, and its removal means that all customers can now access local rates for calls, texts and data, in all Tru countries (US, UK, Australia), without having to do or pay a thing!
Continue reading "A monthly boost for our Tru SIM users" »
Over the past few months we have seen significant rise in media attention around international roaming fees (1 2 3 4 and many more). There are innumerable (often frightening) accounts of customers experiencing bill shock after they’ve used their phones abroad, but it is only now that the media are really looking at alternative solutions to the traditional networks and that finally people are asking the question; “why is it so darned expensive?”
There are three things to consider in the argument.
Continue reading "Exactly why are roaming charges so high?" »

Today is a big day at Tru. We are very happy to now have Australia in place as the third Tru country in our network!
What does this mean?
Continue reading "Big news, down under" »
Recently, the FCC in the USA has been asking for opinions on an important matter - phone bill shock.
With more people travelling overseas each year, and more people buying smartphones and using them overseas when roaming, the stories of people raking up hundreds, or thousands of dollars in charges on a trip abroad are becoming commonplace.
Continue reading "To alert or not to alert - that is the question" »
If you don't live in Australia, but have friends or family there, this news is great news for you.
One of the magic parts of the Tru SIM card is that you can add a number from each Tru country to the same SIM.
Previously, the Tru countries were the UK and USA. We are excited to add Australia to that list now too.
Continue reading "Australian numbers now available" »